The Cat Standard.

Vet-designed for cats. Built around instinct.

Scratchers, caves, trees and toys designed by emergency vet Dr Duncan Houston around what cats actually do: scratch, climb, hunt, hide and sleep. Every piece is tested by Gary, a Ragdoll with opinions.

Cats are not small dogs. The gear should not be either.

Designed by Dr Duncan Houston, emergency vet • Reviews on every product page • Tracked delivery • Sizing help before you buy

Dr Duncan Houston outdoors holding Gary, his Ragdoll

Why PURRZ

  • Designed by a vet who sees cats at 3 am Emergency medicine is where cat products get found out. Dr Duncan Houston designs around what he treats.
  • Tested by Gary A leash-trained Ragdoll who comes to the clinic. If Gary ignores it, it does not go on sale.
  • Reviews stay on the product Every rating on this page comes from the product it belongs to, never pooled.
  • Tracked, with a person on the email Every parcel is tracked, and questions get a human reply at hello@purrz.com.

SEEN ON SOCIAL • SHOP THE CLIP

Watch it work. Then shop the clip.

Real cats, real homes—filmed by owners and by Dr Duncan himself. Tap any clip for sound, or tap through to the product it shows.

  • A cat scratching and batting the built-in jingle ball on the PURRZ Expand & Flex foldable cat scratcher at home.

    Folds flat

    Scratch, spin, then pretend it was the plan.

    Shop the Expand & Flex
  • A cat nesting inside the PURRZ Bunny Shag Cave, an enclosed shag-fabric cat bed for anxious and shy cats.

    For shy cats

    Somewhere to disappear when the doorbell goes.

    Shop the Bunny Shag Cave
  • Emergency veterinarian and PURRZ founder Dr Duncan Houston shares a practical everyday cat care tip.

    Vet tip

    Straight from the consult room.

    Follow me for more vet tips
  • Emergency veterinarian and PURRZ founder Dr Duncan Houston shares a practical everyday cat care tip.

    Vet tip

    Two minutes of practical cat advice.

    Follow me for more vet tips
  • Emergency veterinarian and PURRZ founder Dr Duncan Houston shares a practical everyday cat care tip.

    Vet tip

    A question I get asked every week.

    Follow me for more vet tips

Tap a clip for sound • Every clip opens the full product page, with sizes, materials and care instructions

Start here

Start here.

Four things cats keep choosing, according to the humans who wrote the reviews.

Shop all PURRZ™ products
  • Beds & Comfort

    Bunny Shag Cave

    Somewhere to disappear when the doorbell goes. One entrance, soft walls, and a cat who knows exactly where she is.

    Rated 5.0 out of 5.0 from 14 reviews
  • Toys & Play

    Boulder

    Paw holes and a rolling bell ball, so the hunt goes on while you are at work.

    Rated 5.0 out of 5.0 from 8 reviews
  • Toys & Play

    Puzzle Pal

    A felt play box with feather springs and paw holes, for the cat who needs a job.

    Rated 5.0 out of 5.0 from 8 reviews

Price, availability and options are shown from the live product catalogue.

Real cats, real homes

Tried by cats. Reviewed by their humans.

Every rating on this page belongs to the product it sits under.

  • My maine coon finally has a ball he can grab and bunny-kick without it skittering away instantly. The beige colourway blends beautifully into our timber floors.

    EdwardBoulder Ball Toy customer
  • My persian normally ignores solo toys entirely, but the unpredictable rolling combined with the jingle gets her batting around the room every evening.

    Jennifer B.High Roller Dice Ball customer

BEFORE YOU BUY

Get the size right the first time.

Footprint and height are the biggest reasons cat furniture goes back in the box. Two minutes with these tools saves a return—and a disappointed cat.

  • Sizing tool

    Size configurator

    Enter your cat's measurements and the floor space you have, and see which bed, cave and tower sizes actually fit.

    • Your cat's measurements
    • The floor space you have
    • Bed, cave and tower sizes that fit
    Find my cat's size
  • Health check

    Cat body condition calculator

    Check body condition before choosing a bed size or a feeding routine. A guide for product choice, not a diagnosis.

    • Check body condition first
    • Then choose a bed size or a feeding routine
    • A guide for product choice, not a diagnosis
    Check body condition
  • Ask the team

    Still between two sizes?

    Send your cat's breed, weight and the space you have, and the PURRZ™ team will tell you which one to order before you spend.

    • Send your cat's breed and weight
    • Tell us the space you have
    • Hear which one to order before you spend
    Ask before you order

Four instincts

Shop by instinct.

Four things every cat is built to do. Start with the one your cat is doing to your furniture.

Vet-owned, founder-led. From kittenhood to the senior years, compare scratchers that do not wobble, towers and perches above the room, toys that finish the hunt, and caves and beds with a low step-in for older cats.

Shop all PURRZ™ cat products

Come home

Two layers on top of the microchip.

A microchip only works once a cat is at a vet or a shelter. A Smart ID Tag works on the street, and a GPS tracker works before anyone finds her at all. Both live in the Ask A Vet app.

Know before you buy: the Smart ID Tag has no live location. The GPS tracker needs charge, mobile coverage and a paid Ask A Vet Tracker Plan; activity and rest data are information, not a diagnosis. Neither replaces a registered microchip.

Review current plans and coverage (opens in a new tab).
ASK A VET app pet profile screen
ASK A VET app home screen with tracker tile
ASK A VET app live tracker map showing the pet inside the home safe zone
  • Cat Smart ID Tag (No Subscription) — Avocado

    Scan or tap

    Cat Smart ID Tag (No Subscription)

    A finder scans or taps it with any phone and opens the lost-cat profile you edit any time. No battery, no subscription, no live location.

    1. Choose ID tag style

    From $25.00 AUD

    Choose a tag
  • Cat GPS Tracker — Black / Gold

    GPS + Health

    Cat GPS Tracker

    Location and activity in the Ask A Vet app when the tracker is charged, in mobile coverage and on the Tracker Plan, which is sold separately.

    A separate paid tracker plan is required for live GPS and health features.

    2. Choose tracker colour

    $145.00 AUD

    See the tracker

CAT PRODUCT BUYING GUIDE

How to choose cat gear around real behaviour.

Use these short guides to compare intended use, size, footprint, construction and care. For health, pain, mobility or behaviour concerns, speak with your own veterinarian.

SCRATCHING

Choosing a cat scratcher that actually gets used

Match the surface and the angle to how your cat already scratches. Rope, felt and cardboard all suit different cats, and placement matters as much as the product.

Before you buy, check

  • Choose a height that lets your cat stretch fully.
  • Put it where the scratching already happens.
  • Check the base weight so it does not tip mid-scratch.
Dr Duncan Houston outdoors holding Gary, his Ragdoll
Dr Duncan Houston, emergency veterinarian and founder of PURRZ™

Meet Dr Duncan Houston

An emergency vet, a Ragdoll called Gary, and a brand built around what they both know about cats.

I see cats at their worst hour: the blocked tom at 3 am, the old cat who quietly stopped climbing and nobody noticed, the kitten who ate the string off the wand toy. Most of what comes through the emergency door is normal cat behaviour meeting the wrong environment. PURRZ™ is my attempt to fix the environment: scratching surfaces cats will actually use, caves that give a shy cat a better option than under the bed, toys that finish the hunt, and beds an old cat can get into. Gary tests all of it. He is a Ragdoll, he is leash trained, he comes to the clinic with me, and if he ignores a product it does not go on sale.

More from Dr Duncan

One vet. Three connected brands.

  • PURRZ™

    You are here

    Cat products

    Scratchers, caves, trees, toys and the everyday things, designed around instinct.

WORK WITH PURRZ™

Creators and trade partners welcome.

Ambassador Hub

Film your cat using PURRZ™ gear, earn commission and get early access to new products.

Join the clowder

Clinics, groomers & retailers

Open a trade account for wholesale pricing across the full vet-owned range.

Open a trade account

The PURRZ™ standard

Instinct first. Decor second.

Four things we will always tell you before you buy, because a returned scratcher is a cat who went back to the sofa.

  • Placement before looks

    A scratcher only works where the cat already scratches. Measure the spot and the footprint before you choose a finish.

  • Sturdy is not indestructible

    Choose the size and material for your cat, supervise vigorous play, and retire anything that splits or sheds pieces small enough to swallow.

  • Comfortable is not treatment

    A bed can make an old cat's day easier. It does not diagnose or treat anything. New stiffness, hiding or tray changes are a vet visit.

  • Know the ongoing costs

    Covers wash, feathers wear out, and a GPS tracker needs a plan. We say so on the product page, not in the fine print.

Questions cat people ask before they buy.

Short answers from the vet who designs the range. Health questions go to your own vet, or a certified vet in the Ask A Vet app.

Will a scratcher actually stop my cat scratching the sofa?

Only if it is where the sofa is. Cats scratch to mark and to stretch, in the places they already use, so a post next to the sofa arm works and one across the room does not. Match the direction too: upright rope for cats that stretch up, flat felt or cardboard for cats that scratch sideways. Then make the sofa less appealing for a few weeks.

How do I know which size cave or bed to buy?

Measure your cat curled up and stretched out, then check the inner dimensions on the product page; caves should be snug, beds should not. If you are between sizes, email a photo, the breed and the weight to hello@purrz.com and a person will tell you which one to order.

Are the toys safe to leave out?

The solo-play toys (Boulder, High Roller Dice, Puzzle Pal) are built to be left out. Wands, feathers and anything on a string are for play with you and then put away: swallowed string is one of the most serious emergencies we see in cats.

My older cat has stopped jumping up. Which bed?

First, a vet visit, because a cat that stops jumping usually hurts somewhere and cats hide pain well. Then a bed with a low entry and a firm base, on the floor or a low step, in the spot she already chooses. A bed makes the day more comfortable; it does not treat the reason she stopped.

Do you ship to me, and how long does it take?

We ship to most countries, tracked, with the cost and estimate shown at checkout before you pay. The shipping policy has the detail, including what happens if a parcel is late or lost.

What if it arrives damaged or my cat ignores it?

Damaged, wrong or faulty is on us: photo, order number, and we replace or refund it under the refund policy. A cat ignoring a new object for a week is normal; put it where she already spends time, rub a little of her own bedding on it, and wait. If it is still wrong after that, write to us and we will do what we can.

Does the GPS tracker work without a subscription?

No. Location and activity need the Ask A Vet Tracker Plan, sold separately, plus charge and mobile coverage. The Smart ID Tag needs none of those, and has no live location; it opens your cat's profile when someone scans it.

Why do PURRZ™ products cost more than the pet shop ones?

Because they are designed around the cat first and the price second: dense paper rope instead of loose sisal that sheds in a week, felt thick enough to hold its shape, bases heavy enough not to tip, and a vet deciding what goes on sale. Every product page says what it is made of and what it is for, so you can compare.

Newsletter

The Cat Standard.

One email a fortnight from Dr Duncan: what cats do and why, a product when it is relevant, and 10% off your first order for joining.