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Expand & Flex Toy
I designed the PURRZ Expand & Flex because scratching isn’t a “bad habit” — it’s…
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Everything PURRZ™ makes, in one place: products designed by emergency vet Dr Duncan Houston around what cats are built to do.
A vet behind every range. Gary behind every decision.
600+ Judge.me reviews
5.0 average rating
Best Seller
I designed the PURRZ Expand & Flex because scratching isn’t a “bad habit” — it’s…
Best Seller
If you’ve got an indoor cat, you already know the truth: they need more than…
Best Seller
Some cats want a bed. Some want a hiding spot. Some want a tunnel they can…
Best Seller
Alright, real talk — cats love a window. It’s basically their personal TV
I’ll tell you why I personally love the Helicopter attachment. Most feather toys…
Some cats just want a quiet cave where they can switch off and feel completely…
If your cat’s favourite sound is “something fluttering that I must catch…
Scratching is one of the most misunderstood behaviours in cats. It’s not…
If there’s one thing I consistently recommend for indoor cats, it’s variety…
If I could give every cat one “non-negotiable” home essential, it would be a…
I’ve always believed litter should be safe enough that if your cat licks a paw…
I created the PURRZ Puzzle Pal for the cats who can’t resist movement. The ones…
The PURRZ High Roller Dice was made for the cats who can’t resist a moving…
Some cats want to be in the middle of everything. Others? They want their own…
Some cats want height. Some want tunnels. And some just want a quiet little cave…
Soft felt avocado-shaped cat house with built-in bell ball “seed” toy. Fun…
If your cat could talk, they’d probably ask for one thing: a bed that feels like…
Hands-free or interactive — the PURRZ Cockatoo Chaos Suction Cup Wand Set…
XXL 90×90cm self-adhesive cat restraint wrap made from thick 500GSM…
I made the PURRZ Fluffy Bunny Cave for the cats who like to feel hidden
I designed these Cockatoo Chaos “Helicopter” attachments for one reason: cats…
If your cat could pick their dream hideout, it would be equal parts cozy cave…
If your cat lives for the chase, these are your “fresh prey” refills. I made the…
Some cats want attention. Some cats want space. And the smartest ones want both…
Long, dramatic natural ostrich feathers paired with a telescopic rod and secure…
Cats don’t just want a bed. They want a den. In nature, cats seek enclosed…
I created the PURRZ Catstronaut Starship because indoor cats still need…
This one’s for the cats who can’t decide if they want to hide or hunt
A sculptural spiral felt cat tower designed for climbing, lounging, and modern…
If your cat loves boxes, caves, laundry baskets, or any tiny enclosed space they…
2-pack of sound-activated cockatoo feather attachments that chirp when swatted…
The Ask A Vet Premium Health + GPS Tracker Collar is the ultimate…
I’ll be honest — I love products that make cats happy and make owners smile. The…
Clip-on cat wand refills, five to a pack, so the wand you own keeps working.
Cats naturally need two things every single day: a proper scratch
I’ve treated enough cats to know one thing for certain — they don’t follow…
Cats don’t get lost the way dogs do. They slip out quietly. They stretch their…
I made the PURRZ Snooze & Snore Bundle for the cats who want to be close
If there’s one pattern I consistently see in healthy, content cats, it’s this…
No cat down this path.
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Why PURRZ™ exists
“Designed on night shift. Tested by Gary.”
Every product on this page exists because of something I see in the emergency room: the blocked tom who needed a quieter place to be, the old cat who stopped climbing and nobody noticed, the kitten who ate the string off a cheap wand. I design PURRZ™ around what cats are built to do, which is scratch, climb, hunt and hide, and I say plainly what a product will not do: a bed does not treat anything, and a tag is a layer on top of the microchip, not a replacement. Gary, my leash-trained Ragdoll, tests everything first. If he ignores it, it does not go on sale.
Dr Duncan Houston Emergency veterinarian and founder of PURRZ™

Posts, lounges and pads that beat the sofa

Towers and perches above the room

Wands, feathers, dice and bell balls

Caves, condos, donuts and hammocks

Litter that works, and the sticky wrap

Smart ID Tags and GPS, on top of the microchip

Pieces that work together, in one order
Buy for the stretched figure if she sleeps on her side. A cave she cannot turn round in is a cave she uses once. Between sizes, go up.
Then it goes in the drawer, every time. A swallowed string is a surgical emergency, and a cat left alone with one will chew it. The toys built to stay out have a bell in felt or cardboard and nothing to swallow.
Cats scratch where the habit already lives, so the new scratcher goes right beside the sofa arm, the rug corner or the door frame she uses now. Not across the room, and not in the laundry.
Direct from the vet
Buying here means the range is supported by the vet who designed it. Every order over A$44 ships free and is tracked, and each product carries the reviews it earned: more than 600 Judge.me reviews at a 5.0 average across the range.
Designed on night shift.
Reviews
600+ Judge.me reviews across the range.
Willow absolutely loves this! It’s the perfect size for curling up inside, and the green design looks really modern and stylish in my living room. The material feels sturdy but soft enough for a cozy nap. It’s quickly become her favorite spot to hide and relax.
My cats think this is the best toy ever. The ostrich feather is their favorite thing.
I was looking for a new home with a tunnel layout. Lucy approved!
Part of the Ask A Vet ecosystem
PURRZ™ is the cat product arm of Ask A Vet, Dr Duncan Houston's animal health platform. Track your cat's weight, vaccinations, medications and symptoms, chat with a certified vet, and link your Smart ID Tag or GPS tracker to your cat's profile.




Short answers from the vet who designs the range. Health questions go to your own vet, or a certified vet in the Ask A Vet app.
With the scratcher, placed right beside whatever she is scratching now. Cats do not move to a better surface across the room; they use the one where the habit lives. Choose a tall post if she stretches up the sofa arm, a lounge or pad if she goes sideways along the carpet. Move it a hand-width a day once she is using it.
Measure her curled up and stretched out. A cave needs enough floor for her to turn around and lie flat; a bed should be about a hand longer than her curled length. The Cubby Cave and the Deluxe Donut Bed come in two sizes, and the size guide on this site takes the measurements and tells you which.
Wands, string and feathers are for play with you, then put away. Anything on a string is a swallowing risk when nobody is watching; that is one of the surgeries we see. The Boulder, the High Roller Dice, the Puzzle Pal and the Expand & Flex Toy are the ones built to be left out.
Shipping is free over a minimum spend and tracked on every order; the shipping page gives dispatch and delivery times and duties by country. Prices show in US dollars because the store sells in one currency from one warehouse; use the country selector in the header to see your own currency.
Unused items in their packaging follow the refund policy in the footer. If something arrives damaged, photograph it and email hello@purrz.com the same day and we sort it. A cat ignoring a product on day one is normal; leave it in place for two weeks before you decide.
The tag is passive: no battery, no subscription, and whoever finds your cat scans or taps it with any phone and reaches you. The GPS tracker shows her live location and activity in the Ask A Vet app, and needs charging, mobile coverage and the Ask A Vet Tracker Plan. Neither replaces the microchip; both sit on top of it.
Yes. Judge.me collects them from customers after delivery and shows each one on the product it belongs to. The figures on this page are the store's totals across every product, read live from Judge.me.
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