Safety & Tracking

Placa de identificación

A silicone tag any phone can scan or tap: the finder sees your details, you get an alert. No battery, no subscription.

5.0 out of 5.0, 16 reviews
Pequeño Placa de identificación Aguacate

$25.00 AUD
Color Aguacate Which size, and which collar? Read the guide

Tamaño del accesorio Pequeño

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  • Ships worldwide, tracked
  • Secure checkout, Shop Pay available
  • Faulty or wrong item? Covered within 7 days

Vet designed

Designed by emergency vet Dr Duncan Houston. Worn at home by Gary, a Ragdoll in the Sardines, on a breakaway collar, indoors.

Why this tag

  • Designed by Dr Duncan Houston
  • Worn by Gary
  • Any phone, no app
  • No battery, no subscription

Explainer

Dr Duncan explains the Cat Smart ID Tag

Back to sizes and colours

Filming next

Read the script
  1. 0:00 Too many of the microchips I scan lead to an old number. Moved house, new phone, split up, and the registry has the details from the day she was chipped. And a finder in the street cannot read a chip at all.
  2. 0:10 This tag, anyone can read. Point a phone camera at the code, or tap it, and her profile opens in the browser. No app for the finder, nothing to sign up for: your numbers, her name, the notes you chose, and a button that says she is found.
  3. 0:22 You get the alert the moment it is scanned. And when your number changes, you change it in the app in seconds, and the tag on her collar is up to date the same moment. No battery, no subscription, ever.
  4. 0:34 It goes on a breakaway collar and nothing else, because a cat collar has to open if it catches. Two fingers flat underneath, checked weekly. And the tag is on top of her microchip, not instead of it.
  5. 0:46 If she never goes out, she is the one this is for. The window in a heatwave, the tradie who left the door, the move. An indoor cat out for the first time hides, and the person who finds her a week later has a phone and no scanner.
  6. 0:54 Gary wears the Sardines, on a breakaway collar, indoors.

In this video

  1. 0:00 The old number on the microchip
  2. 0:10 Scan it: any phone, no app
  3. 0:22 The alert, and changing your details
  4. 0:34 Breakaway collar, two fingers
  5. 0:46 Indoor cats get out too
  6. 0:54 Worn by Gary

How it works

Why a tag any phone can read beats a number only a vet can

Illustrated woman kneeling beside a cat wearing the Avocado Cat Smart ID Tag, holding up her phone with the cat's public profile open in the browser, the details blurred

Any phone, no app, straight to you

The finder points a phone camera at the QR code on the back, or taps the tag with a phone that has NFC, and her profile opens in the browser: no app to download, nothing to sign up for.

  • What you chose to showThey see what you chose to show, your phone numbers, her name, the medical note that says she is on medication, and a button to tell you she is found.
Illustrated woman sitting with her arm round a cat wearing a Cat Smart ID Tag QR side out, her phone showing the Ask A Vet app's scan alert with a Get directions button

Alerts, and details that never go stale

When the tag is scanned you get a notification in the Ask A Vet app, with the scan's location where the finder's phone shares it.

  • Live on the collar in secondsAnd because the tag points to a profile rather than carrying an engraving, a new phone number, a new address or a new medical note takes seconds to change and is live on the collar the same moment.
Illustrated man kneeling and holding up a purple breakaway collar, a cat beside him wearing the Avocado Cat Smart ID Tag

Silent silicone, on a breakaway collar

The charm is soft silicone, so it does not jingle against the buckle, and it clips to the D-ring of the collar with a spring ring.

  • A breakaway collar and nothing elseIt goes on a breakaway collar and nothing else: a cat collar has to open under her weight if it catches.
  • The Slide-On threads flatFor the cat who chews anything that dangles, the Slide-On threads flat onto the strap with nothing hanging at all.

Size guide

Two sizes, fourteen designs, and the collar it goes on

  • Selected

    Small

    About 10 g (admin); to be confirmedThe cat size: most cats and every kitten

  • Selected

    Medium

    About 10 g (admin); to be confirmedA larger tag: a wide collar or a big cat

  • Small for a cat, whatever her size: the tag hangs below the collar, and a charm that swings gets chewed and caught. Medium is a larger tag for a wide collar, easier to scan at arm's length, and for the big cat who does not notice it. The measurements of both print here once one of each is on the bench.

  • The Slide-On for the cat who chews or bats at anything that dangles, and for a collar with no D-ring: it threads flat onto the strap. It needs a strap it fits, and the collar widths each size takes print here once measured.

  • Breakaway collar only, fitted with two fingers flat between collar and neck, checked weekly, and checked every few days on a kitten, who grows out of a collar in a month. The tag is on top of the microchip, not instead of it.

Illustrated cat wearing the Avocado Cat Smart ID Tag, surrounded by all fourteen Cat Smart ID Tag designs including the Slide-On

Specifications

How it works
A printed QR code on the back and an NFC chip inside. A phone camera reads the code; a phone with NFC reads the chip with a tap. Either opens her Ask A Vet profile in the browser; no app for the finder
The profile
Set up in the Ask A Vet app (free) when you activate the tag: her name, your contacts, medical notes and what you choose to show a finder. Free for life; no subscription for the tag. The app's Premium plan is separate and optional
Alerts
A notification when the tag is scanned, with the scan's location where the finder's phone shares it (the listing). What the finder sees and what you are sent are confirmed with the app team before this prints
Battery
None. The QR is printed and the NFC chip is passive; nothing to charge, ever
Material
Soft silicone charm (the two-tag bundle's listing), a spring clip ring (steel, to be confirmed). The Slide-On is a silicone strip with the code on it
Sizes
Small and Medium; the listing calls the option Accessory size and gives no dimensions. Both are measured before this prints, with the collar widths the Slide-On takes
Weight
About 10 g on every variant in admin; to be confirmed on the scale
Designs
Avocado, Boba, Chocolate Pink, Chocolate Purple, Coffee, Donut, Dumpling, Ramen, Sakura Matcha, Salmon Sushi, Sardines, Black, White, and the Slide-On
Collar
Not included. A breakaway cat collar with a D-ring for the charms; a strap the Slide-On fits
In the box
One tag, the clip ring and setup instructions (the two-tag bundle's pack list); to be confirmed against the box
Designed by
Dr Duncan Houston, emergency veterinarian, Ask A Vet and PURRZ™
Made in
To be confirmed

How to

How to activate it, and what to put on it

  • Illustrated man on a couch with a cat, holding his phone in one hand and the Avocado Cat Smart ID Tag up in the other

    Activate it before it goes on her

    Scan the tag yourself. It opens the setup page: download the Ask A Vet app, create her profile and link the tag. Ten minutes on the couch.

  • Illustrated man kneeling beside a cat wearing the Avocado Cat Smart ID Tag, pointing at the owner and pet information fields on his phone's public profile screen

    Put on it what a finder needs

    Two phone numbers, one of them not yours. Her name. The medical line that matters: on medication, indoor only, do not feed. Not your address.

  • Illustrated man holding a purple collar open in one hand and steadying a cat's collar with the other, the Avocado Cat Smart ID Tag hanging from its D-ring

    Onto a breakaway collar

    Clip ring through the D-ring; the Slide-On threads onto the strap. Two fingers flat under the collar, and the collar opens if you pull it hard.

  • Illustrated man and woman kneeling either side of a cat wearing a Cat Smart ID Tag QR side out, his phone showing the scan alert and hers the public profile

    Test it with someone else's phone

    Have a friend scan the code and tap the tag. Check the profile shows what you meant, and check the alert arrives on yours.

  • Illustrated man crouching behind a cat, holding the Avocado Cat Smart ID Tag QR side out in one hand and his phone with the public profile open in the other

    Keep it current

    A new number, a move, a new medication: change it in the app the same day. Check the collar weekly and the charm for chew marks.

Vet noteDr Duncan Houston, emergency veterinarian

A cat collar must be a breakaway collar, one that opens under her weight if it catches on a branch or a fence, and this tag goes on nothing else; a fixed collar with a dangling tag is a strangulation risk, and the emergency room sees the result. Fit it with two fingers flat between collar and neck, check it weekly, and check a kitten's every few days, because she grows out of it in a month. The tag is on top of the microchip, not instead of it: the chip is what a vet or a shelter reads when she arrives without a collar, so keep the registry's phone number current too. A cat who chews at the charm gets the Slide-On, and a charm with a chewed edge comes off before a piece of it is swallowed. If she goes outside, a bell on the collar is a separate decision, and the birds would like you to make it. A collar that has caught, or a swallowed piece of charm, is a same-day vet visit.

Dr Duncan Houston outdoors holding Gary, his Ragdoll
Dr Duncan Houston Emergency veterinarian and founder of PURRZ™

Why I designed it

The number on her collar should be the one you have now.

Too many of the microchips I scan in the emergency room lead to an old number. The owner moved, changed phones, split up, and the registry still has the details from the day she was chipped. A finder in the street cannot read a chip anyway. This tag fixes both: anyone with a phone scans or taps it and sees what you chose to share, you get an alert that she has been found, and when your number changes you change it in the app in seconds. No battery, no subscription, and it is silent on the collar. Gary wears the Sardines, on a breakaway collar, indoors.

Compare the range

Cat Smart ID Tag vs the other ways she gets home

See all safety and tracking
Cat Smart ID Tag vs the other ways she gets home
This productCat Smart ID TagA microchipAn engraved tagCat GPS Tracker2-Cat Smart ID Tag Bundle
What it doesA finder scans or taps it and sees your details; you get an alertA vet or shelter scans it with a reader and looks you up in a registryA finder reads the number engraved on itYou see where she is on the map, with a fence alert; its ID part does what this tag doesTwo of these tags, one per cat
Who can read itAnyone with a phone camera or NFC, no appOnly a vet, shelter or council with a scannerAnyone who can read the engravingYou, in the appAnyone with a phone
Changing your detailsIn the app, in secondsThrough the registry, which most people forgetA new tagIn the appIn the app
BatteryNoneNoneNoneRechargeable, 30 days or more per its listingNone
Ongoing costNone: the profile is free for lifeNone after registration, depending on the registryNoneA subscription for the GPS and health features; the ID part is freeNone
Sound on the collarSilentNone; it is under the skinJingles against the buckleTo be confirmedSilent
PriceFrom $25.00 AUD$145.00 AUDFrom $40.00 AUD
Reviews Rated 5.0 out of 5.0 from 16 reviews Rated 5.0 out of 5.0 from 12 reviews Rated 5.0 out of 5.0 from 8 reviews
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Reviews

Cat Smart ID Tag reviews

Rated 5.0 from 16 reviews on Judge.me.

Rated 5.0 out of 5.

Based on 16 Judge.me reviews

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    • Quality construction withstands daily wear without fading or deterioration. This simple solution provides remarkable peace of mind for outdoor accessing cats.

      Tim ThompsonJune 2026
    • The battery free design eliminates maintenance concerns while providing reliable identification. Anyone finding my cat can immediately contact us through the tag.

      LuvJune 2026

    FAQ

    Cat Smart ID Tag questions, answered by a vet

    Shipping and returns

    Dispatch
    Tracking sent when it ships; dispatch and delivery times by country are on the shipping page.
    Delivery
    Tracked, worldwide. International orders may attract duties.
    Returns
    Faulty, damaged or incorrect items are covered within 7 days of delivery. Email hello@purrz.com to start.
    How does it work?

    A finder points a phone camera at the QR code on the back, or taps the tag with a phone that has NFC, and her profile opens in the browser: your numbers, her name, the notes you chose to share, and a button to tell you she is found. You get the alert in the Ask A Vet app. Nothing to download for the finder, nothing to charge, and before you activate it the same scan opens the setup page.

    Do I need the app, or a subscription?

    You need the free Ask A Vet app once, to activate the tag and set up her profile; the finder needs nothing. There is no subscription for the tag: her profile and the alerts are free for as long as she wears it. The app has a Premium plan for vet chat and the tracker features, and it is separate and optional; nothing about the tag changes if you never take it.

    Is it instead of a microchip?

    No, on top of it. The chip is under her skin and only a vet, a shelter or a council reader can read it, which means she has to be picked up and taken somewhere first; a tag gets her home from the street the same afternoon. Keep both, and keep the registry's phone number current, because the chip only works if the number it leads to is yours.

    Which size, and what is the Slide-On?

    Small for a cat, whatever her size: the charm hangs below the collar and a big one swings and gets chewed. Medium is a larger tag for a wide collar or a big cat, and easier to scan at arm's length. The Slide-On is a flat strip that threads onto the collar strap with nothing dangling, for the chewer and for a collar with no D-ring. The dimensions and the collar widths print here once measured.

    What collar should it go on?

    A breakaway cat collar, and nothing else. Cats climb and squeeze through things, and a collar that does not open under her weight is a strangulation risk; the tag adds a dangle to catch on. Fit it with two fingers flat between collar and neck, check it weekly, and check a kitten's every few days. If she goes outside, a bell on the collar is a separate decision that the local birds would like you to make.

    My cat never goes outside. Does she need one?

    Indoor cats are the ones who get lost worst, because nobody knows the neighbourhood, least of all the cat. The open window in a heatwave, the tradesman who left the door, the move to a new house, the carrier that opened at the vet: an indoor cat out for the first time hides, and the person who finds her a week later has a phone and no scanner. The tag is for that afternoon.

    What if it arrives damaged or will not scan?

    Email hello@purrz.com within 7 days of delivery with a photo and your order number; faulty, damaged or incorrect items are covered and we pay the return shipping when the error is ours. If the QR will not scan, try the NFC tap and clean the code; if neither works, the tag is replaced. A charm she has chewed through is replaced at our discretion and comes off the collar first.

    Part of the Ask A Vet ecosystem

    Her profile lives in the Ask A Vet app. The tag is the door to it.

    PURRZ™ is the cat product arm of Ask A Vet, Dr Duncan Houston's animal health platform. The tag opens her profile; the same app tracks her weight, vaccinations and symptoms, sets worming and flea reminders, and puts a certified vet in the chat when something is not right.

    • Lost-cat profile

      What a finder sees when they scan the tag.

    • Health tracking

      Weight, vaccinations, medications, symptoms.

    • Certified vet chat

      Talk to a real vet when something is not right.

    • Reminders

      Worming, flea and tick, vaccinations.

    Placa de identificación Aguacate / Pequeño
    $25.00 AUD