100% VET-OWNED • FOUNDED BY EMERGENCY VETERINARIAN DR DUNCAN HOUSTON, BVSc

Vet-designed cat scratchers, trees and caves for real cat behaviour.

Shop by instinct, life stage or everyday health need—from furniture scratching and indoor boredom to arthritis, reduced mobility and senior comfort. Compare materials, footprint, height and limits before you buy.

Clear sizing and materials guidance • Reviews linked to individual products • Tracked delivery

Vet-ownedFounded by emergency veterinarian Dr Duncan Houston, BVSc
20 yearsAcross pet food, nutrition and pet products
10 yearsVeterinary practice, including emergency care
Real customer feedbackReviews stay linked to individual products

START HERE

Best-selling cat scratchers and toys.

Four customer favourites across scratching, stretching and solo play. Price, options and availability come straight from the live catalogue.

Shop all PURRZ™ products

Price, availability and options are shown from the live product catalogue.

REAL CATS • REAL HOMES

Tried by cats. Reviewed by their humans.

See what cat owners say after using PURRZ™ gear in everyday life.

Grey

5.0 · 8 reviews

“My maine coon finally has a ball he can grab and bunny-kick without it skittering away instantly. The beige colourway blends beautifully into our timber floors.”

EdwardBoulder Ball Toy customer View Boulder Ball Toy
Grey

5.0 · 9 reviews

“My persian normally ignores solo toys entirely, but the unpredictable rolling combined with the jingle gets her batting around the room every evening.”

Jennifer B.High Roller Dice Bell Ball Toy customer View High Roller Dice Bell Ball Toy
Grey

5.0 · 8 reviews

“The rolling ball combined with paw holes creates engaging problem solving opportunities. My cat spends extended sessions solving this interactive puzzle.”

CalvinPuzzle Pal Hunter Box Set customer View Puzzle Pal Hunter Box Set

FROM KITTENHOOD TO THE SENIOR YEARS

Choose for the cat they are today.

From kittenhood to the senior years, compare products by age, size, body, behaviour, access and routine. PURRZ™ can support everyday life around needs such as arthritis, reduced mobility, recovery, stress, weight management and sensory change—but products do not diagnose or treat illness.

Products around the cat. Veterinary care around the illness. PURRZ™ products are everyday pet products, not medical devices or treatments. New pain, stiffness, hiding, appetite or litter-box changes need veterinary assessment. Ask PURRZ™ about dimensions, materials, fit and care; ask your veterinarian about health suitability.

Ask the PURRZ™ team for product help

MEET DR DUNCAN HOUSTON, BVSc

A veterinarian behind every PURRZ™ decision.

Before I became a veterinarian, I was already working in pet food while studying veterinary science. Since then I've built my clinical career across general practice and emergency care—and a lot of those emergency shifts involved cats and products that were never designed around them.

PURRZ™ brings that experience to product choice. I want owners to understand what a product is for, whether it suits their cat and how to use it responsibly before they spend. I lead the product and guidance decisions behind PURRZ™.

20 yearsAcross pet food, nutrition and pet products
10 yearsIn veterinary practice, including emergency care
BVScVeterinarian and PURRZ™ founder
Founder-ledProduct and guidance decisions led by Dr Duncan
THE CAT WHO KEEPS IT REAL
GaryOur Ragdoll and self-appointed Head of Quality Control. If Gary ignores it, it doesn't get sold.
“Every shift, I see what the wrong products do to a cat's health. That's why I started designing them myself.”

Dr Duncan HoustonBVSc • Veterinarian • Founder of PURRZ™

Person in blue scrubs holding a fluffy cat against a light gray background VET-OWNED • BVSc
ENDURANCE MINDSETYears of swimming, triathlon and cycling taught me to value fit, recovery and repeatable performance over hype. That practical lens follows me into PURRZ™.

THE PURRZ™ DESIGN STANDARD

Instinct first. Décor second.

PURRZ™ makes the practical questions easier: What is this product for? Which cat might it suit? Where does it go and how much space does it need? What are its limits? Then you can decide with fewer guesses.

Know before checkout: intended use • size and footprint • materials and care • limits and supervision • ongoing costs where relevant.

Placement before looks.

A scratcher only works where the cat already scratches. Check the footprint and the spot before you choose a finish.

Sturdy is not indestructible.

Choose the right size and material, supervise vigorous play, inspect regularly and replace damaged toys.

Supportive is not treatment.

Beds and enrichment can support everyday comfort and routine, but they do not diagnose or treat disease.

Know the ongoing costs.

Check care instructions, replacement parts and any tracker subscription before ordering.

THE COMPLETE PURRZ™ RANGE

Cat scratchers, trees, caves, beds, toys and tracking gear.

PURRZ™ is a vet-owned cat brand founded by veterinarian Dr Duncan Houston, BVSc. The range covers cat scratchers in rope, felt and cardboard, cat trees and towers, covered caves and beds, self-play and foraging toys, everyday essentials, and identification and GPS tracking options.

From kittenhood to the senior years, PURRZ™ helps owners choose around the individual cat. Compare enrichment for busy minds, height for climbers, low-entry beds for joint or mobility changes, and activities suited to different routines and energy levels.

Start with your cat's behaviour, body, routine and life stage. Each collection explains intended use, measurements and product options so you can compare before buying.

Shop all PURRZ™ cat products

CAT ADVICE

Cat advice from veterinarian Dr Duncan Houston.

Practical guides for scratching, climbing, enrichment and everyday care. Health concerns still belong with your own veterinarian.

Read all cat advice

SMART SAFETY • CONNECTED THROUGH ASK A VET™

Know where they are. And know how they're doing.

A finder can scan or tap the PURRZ™ Smart ID Tag to open your cat's profile and the contact details you choose to share. Add the GPS & Health Tracker for live location, virtual-fence alerts, activity and rest insights inside the ASK A VET™ app.

  • Manage compatible Smart ID and tracker features in one app.
  • Keep location, activity, rest, selected pet records and available veterinary-support tools together.
  • Update the lost-pet profile when chosen contact details change.

Know before you buy: Smart ID does not provide live GPS. GPS and health features require a charged compatible tracker, supported mobile coverage and a separate paid ASK A VET™ tracker plan. Activity and rest insights are not a diagnosis. Smart ID and GPS add safety layers but do not replace a registered microchip.

Review current plans and coverage

Illustrative app view. Current features depend on device, plan, coverage and app version.

Smart pet tracker with smartphone app interface displaying a cat and various app screens.

GPS + HEALTH

Cat GPS Tracker

Live location, virtual-fence alerts, activity and rest insights when the tracker, coverage and plan are active.

A separate paid tracker plan is required for live GPS and health features.

Want both safety layers?Pair the editable Smart ID tag with powered GPS tracking. The tracker plan is purchased separately.

QUESTIONS, ANSWERED

Questions about PURRZ™ cat products, answered.

Clear answers about choosing, using and caring for PURRZ™ gear.

Still not sure? Send your cat's breed, weight and the space you have, and the PURRZ™ team will tell you which size and which product to order. Ask before you order
What makes PURRZ™ cat products different?

PURRZ™ is a 100% vet-owned cat brand founded by Dr Duncan Houston, BVSc, who brings 20 years across pet food and pet products and 10 years in veterinary practice, including emergency care. The range starts with practical needs seen in real cat life.

Why do some PURRZ™ products cost more than pet-store alternatives?

PURRZ™ is not trying to be the cheapest item in the aisle. Each product is selected or designed around a specific need, with its construction, options and guidance explained so you can compare before ordering.

Are any cat scratchers or toys indestructible?

No. Choose a size and material that suit your cat, supervise vigorous play, and inspect products regularly. Remove anything that splits, sheds pieces, develops sharp edges or becomes small enough to swallow.

Which PURRZ™ scratcher should I choose?

Watch how your cat already scratches. Cats that stretch upward usually suit a tall rope post or a wall-mounted stretcher; cats that scratch sideways usually suit a flat felt or cardboard lounge. Placement matters as much as the product—put it where the scratching already happens.

What is a cat enrichment toy?

A cat enrichment toy encourages activities such as stalking, chasing, batting, foraging or problem-solving. Begin with an easy challenge, supervise use and include any food used within your cat's normal daily allowance.

How do I introduce a new litter or a new setup?

Change one thing at a time and go slowly. Mix a new litter in gradually over a week or two, keep the tray in the same place, and keep an old option available until your cat has settled. Sudden changes in toileting habits need veterinary assessment.

Will a scratcher stop my cat scratching the furniture?

A scratcher gives your cat a better option, but it does not retrain them on its own. Place it next to the spot they already use, make that spot less appealing, and reward them for using the scratcher. Scratching is normal behaviour, not misbehaviour.

How do I choose the right size cat tree, bed or cave?

Measure your cat in a natural resting position and measure the floor space you have, then use the size guide on the product page. If you are between sizes, contact the PURRZ™ team with your cat's breed, weight and measurements.

What bed features should I compare for a cat with arthritis or reduced mobility?

Compare entry height, base stability, usable sleeping area, how far your cat has to jump to reach it, and cover care. Those features may affect access or everyday use, but a bed does not diagnose or treat arthritis or pain. Ask your veterinarian about individual needs.

Can PURRZ™ products treat arthritis, stress or other illnesses?

No. PURRZ™ products are everyday pet products rather than medical devices or treatments. They may support parts of a daily routine around rest, scratching, enrichment, identification or meal pacing. Diagnosis and treatment need an individual veterinary care plan.

Which products may suit a cat recovering from surgery or on restricted activity?

Only choose products that fit the activity and rehabilitation plan set by your veterinarian. A stable, accessible rest space or lower-intensity supervised enrichment may support the daily routine for some cats, but neither replaces treatment or professional rehabilitation advice.

Are PURRZ™ products suitable for kittens, adult cats and seniors?

The PURRZ™ range includes options across every life stage, but not every product is right for every cat. Compare size, intended use, materials and supervision guidance, then choose around your cat's age, body, behaviour and health.

How do the PURRZ™ Smart ID Tag and GPS Tracker work with the ASK A VET™ app?

A finder can scan or tap the Smart ID Tag to open the pet-profile details you choose to share. A powered GPS tracker can show location and selected activity or rest information through the ASK A VET™ app when charged, activated and connected in a supported coverage area. Live GPS and health features require a separate paid plan. Both add safety layers and can be used together alongside a registered microchip.

Where does PURRZ™ ship and how do returns work?

Delivery options and timing depend on your destination. Review the current shipping and returns pages before ordering, or contact the PURRZ™ team for help.

Do PURRZ™ GPS trackers require a subscription?

Live GPS location and health features require a separate paid ASK A VET™ tracker plan. Smart ID tags can be scanned for identification without a subscription and without providing live GPS tracking. Review current tracker plans and coverage before ordering.

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