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猫网红屋
A camera-shaped den in cardboard and felt: one round door, a corrugated roof she scratches, one cat, 24 cm high.
深灰色
猫网红屋
Small · 39.5 x 28.5 x 24 cm
深灰色
猫网红屋Express checkout with Shop Pay and PayPal at the next step.
- Ships worldwide, tracked
- Secure checkout, Shop Pay available
- Faulty or wrong item? Covered within 7 days
Vet designed
Designed by emergency vet Dr Duncan Houston. Tested at home by Gary, a Ragdoll who scratches the roof first thing and then gets in.
Why this cave
- Designed by Dr Duncan Houston
- Tested by Gary
- A den with a scratching roof
- Cardboard and felt
Explainer
Dr Duncan explains the Catfluencer Cave
Video unavailable
Read the script below while we fix it.
Read the script
- 0:00 Good day. I'm Dr Duncan Houston and this is my fake living room.
- 0:03 Now, here we go. This is the Catfluencer House.
- 0:06 I like this one because it's like a camera, and it's got cardboard on the top and on the sides, so it's a bit stronger than the others.
- 0:15 You do have to put it together with these plastic screws that screw in through the felt and then into the cardboard, but it makes a cool little camera.
- 0:23 On the back, you've got like a fish and a paw hole. There are no holes on either side because it's cardboard, so there's only one way in and one way out.
- 0:31 This one is a little smaller than the other ones. I might make a bigger one in the future, but this is like a nice little camera Catfluencer House.
In this video
Tap a chapter to jump
How it works
Why a den with the scratcher on the roof beats a post in the hall

The roof is the scratching post
Cats scratch when they wake, beside where they slept, because the scratch is the stretch and the scent mark together.
- The roof of her own denA post across the room misses that; the roof of her own den does not.
- Flat corrugated cardboard on topThe top is stacked corrugated cardboard, flat, the surface most cats choose when offered several, and a cat who never took to a post often works a flat one. Shreds mean it is used.

One round door, one cat, and a lens she will sit in
Inside, a box 24 cm high with felt at the front and back and cardboard walls: a den for one cat, curled.
- A round door at floor levelThe door is round and at floor level, the most interesting hole in any room, and the fish and the paw cut out of the back let light in and give her a second view.
- She will sit in the lensShe will sit in the lens. That is not an accident.

Cardboard, felt and screws, and it wears out on purpose
A body of stacked corrugated board, two dark felt plates fixed with plastic screws through the felt into the cardboard, a light felt strip for the camera top; about 800 g, 40 x 33 x 11 cm in the box.
- A scratcher is a consumableA scratcher is a consumable: the roof frays, then goes through, then it has done its job.
- Vacuum, lint-roll, never wet itVacuum the shreds, lint-roll the felt, check the screws sit flush, never wet it.
Size guide
One size: will she fit, and what is in the box
-
Selected
39.5 x 28.5 x 24 cm
Small
About 800 gOne cat curled under about 35 cm
39.5 x 28.5 x 24 cm
Three rules for choosing
-
Measure her curled up, nose to tail base. Under about 35 cm she curls inside; over that she uses the roof, and The Cottage is the bigger house. At 24 cm high she lies inside rather than sits up, which is how a cat uses a den anyway.
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One cat. The house is 39.5 cm wide. Two cats use it as a den and a roof, one each, and in a multi-cat house the rule is still one hiding place per cat plus one.
-
Kittens and old cats: a kitten grows into it rather than out of it, and a round door with a low sill suits an old cat, but an old cat who has stopped scratching or stopped stretching up is a vet visit before she is a new scratcher; the change is how sore joints show.

Specifications
- Shape
- A camera: a rectangular box with a round lens door, a small flash hole and three slits in the front plate, a light grey strip along the top with the prism bump, and a fish and a paw print cut out of the back plate
- Size
- 39.5 x 28.5 x 24 cm
- Scratching surface
- The roof and the sides: stacked corrugated cardboard with the flute edges up, flat
- Inside
- One cat curled; cardboard walls, felt front and back
- Door and openings
- One round door at floor level in the front; a flash hole and three slits above it; a fish and a paw cut out of the back plate for light and a second view. No openings in the cardboard sides: one way in and one way out
- Material
- Corrugated cardboard body; felt plates and strip; plastic screws through the felt into the cardboard
- Assembly
- It arrives in parts: the felt plates fix to the cardboard body with plastic screws that go through the felt into the cardboard
- Packed
- 40 x 33 x 11 cm, about 800 g
- Colour
- Dark grey plates, light grey strip, kraft cardboard
- Cleaning
- Vacuum the roof and the shreds; lint roller and a damp cloth on the felt; never wet the cardboard
- Life
- A consumable: the roof frays with use and is scratched through in months with a keen cat; that is the product working
- In the box
- The cardboard body, two felt plates, the top strip and the plastic screws
- Designed by
- Dr Duncan Houston, emergency veterinarian, PURRZ™
- Made in
- China
How to
How to put it together, where to put it, and how to keep it tidy

Put it together on the floor
Fit the felt plates to the body and drive every plastic screw through the felt into the cardboard until it sits flush; run a hand over each one, because a proud screw is what a claw catches on.

Put it where she scratches now
Beside the sofa arm or on the rug she uses, door facing the room, back to a wall. A scratcher in the hall replaces nothing.

Show her the roof once
Drag a wand across the top, or scratch it with your own nails while she watches; a cat copies a scratch. Do not put her inside.

Give it two weeks
Most cats take the roof first and the den later. If she has not touched it in two weeks, move it closer to the thing she scratches instead.

Vacuum weekly, screws monthly
Shreds on the floor are the roof working. Vacuum them, lint-roll the felt, and check the screws are still tight after she has been landing on it.
Vet noteDr Duncan Houston, emergency veterinarian
Cardboard sheds, and a cat who eats the shreds rather than making them should lose the scratcher and have the habit mentioned to your vet, because eating things that are not food has causes. Check the screws sit flush after assembly and monthly; a proud or loose screw catches a claw, and a loose one is small enough to swallow. One cat inside at a time. A cat who stops scratching, stops stretching up, or starts hiding more than she used to is telling you something is wrong: less scratching is one of the quiet signs of sore joints, and more hiding is how cats show pain and illness; both are a vet visit before they are new furniture. It is not for rabbits, which eat cardboard and felt. In a multi-cat house, one hiding place per cat plus one, and a scratcher each. If you are unsure about any of this, ask your vet.
Why I designed it
She scratches where she slept. So the roof is the scratcher.
Watch a cat wake up: she stretches, then scratches the nearest thing, because scratching is the stretch and the scent mark in one, and it happens beside the bed, not across the room.
- Why the sofa arm gets itThat is why the sofa arm gets it and the post in the hall does not.
- The scratcher on the roofThe Catfluencer puts the scratcher on the roof of her own den: flat corrugated cardboard, the material most cats choose when given the choice.
- Underneath, a box for one catUnderneath, one round door and a box the size of one cat.
- It is a cameraIt is a camera because she was going to be photographed in it anyway.
- Gary scratches the roof firstGary scratches the roof first thing and then gets in.
Compare the range
Catfluencer Cave vs the other PURRZ™ scratchers and dens
This product Catfluencer Cave | Scratch & Lounge Scratcher | Expand & Flex Toy | The Cottage | Sneak & Slay Tunnel | |
|---|---|---|---|---|---|
| Best for | The cat who scratches where she sleeps: a den with the scratcher on the roof | Scratch, then sleep in it: a lounge with a cardboard pad and balls in the wall | A cat bored of the flat pad; small spaces; a second room | The cat who wants a closed house with a roof to sit on; two doors | The watcher: a tunnel to ambush from and a lid to sit on |
| Shape | A camera in cardboard and felt: one round door, a flat corrugated roof | A felt-walled lounge with a corrugated cardboard pad | A corrugated cardboard accordion that bends flat, curved or into a ring | A felt house: arched door, end opening, window, roof deck | Two felt drums in an S with a flat lid |
| Scratching surface | The roof and sides: flat corrugated cardboard | The pad: flat corrugated cardboard | Flat, curved or ring | None built in | None built in |
| Assembled size | 39.5 x 28.5 x 24 cm | 43 cm long, about 34 cm wide, 11 cm high | 12 x 11 x 8.5 cm folded (Single) | 52 x 32 x 31 cm | 58 x 40 x 24 cm |
| Somewhere to hide | Yes: the den under the roof | No: an open lounge | No | Yes | Yes: the tunnel |
| Material | Corrugated cardboard, felt plates, plastic screws | Felt surround, corrugated cardboard pad | Corrugated cardboard | High-density felt, corrugated cardboard in the structure | Felt |
| Options | One | One | Single, Double | One | One |
| Price from | $102.00 AUD | $124.00 AUD | From $36.00 AUD | $87.00 AUD | $87.00 AUD |
| Reviews | Rated 5.0 out of 5.0 from 10 reviews | Rated 5.0 out of 5.0 from 8 reviews | Rated 4.54 out of 5.0 from 13 reviews | Rated 5.0 out of 5.0 from 9 reviews | Rated 5.0 out of 5.0 from 11 reviews |
| Current item | View product | View product | View product | View product |
Goes with it
Complete the set
Reviews
Catfluencer Cave reviews
Rated 5.0 from 10 reviews on Judge.me.
Rated 5.0 out of 5.
Based on 10 Judge.me reviews
Quality construction maintains visual appeal despite daily cat activity and interaction. The fun design doesn't compromise on behavioral functionality whatsoever.
June 2026 I bought this as a joke gift to myself for being too online, and it's genuinely become my cat's primary habitat. The camera silhouette shape is brilliant — the viewfinder opening becomes a perfect cat face frame, and the body of the camera is a cosy enclosed sleeping space. My cat peers out of the viewfinder with such regal judgment that it feels fitting. The felt quality is exceptional — dense and well-structured with no collapsing. It photographs beautifully from every angle (naturally). My Instagram followers are obsessed. PURRZ's ability to be genuinely witty while delivering genuine quality is something very few brands manage.
April 2026
FAQ
Catfluencer Cave questions, answered by a vet
Shipping and returns
- Dispatch
- Tracking sent when it ships; dispatch and delivery times by country are on the shipping page.
- Delivery
- Tracked, worldwide. International orders may attract duties.
- Returns
- Faulty, damaged or incorrect items are covered within 7 days of delivery. Email hello@purrz.com to start.
How big is it, really, and will she fit?
It is 39.5 x 28.5 x 24 cm. Measure her curled up, nose to tail base: under about 35 cm she fits the den. It is a house for one cat; two cats use it as a den and a roof.
Is the roof really a scratcher?
Yes. The body is stacked corrugated cardboard with the flute edges up, which is the surface of every flat cardboard scratcher, and the roof is the part she reaches first when she comes out of the den. It is flat, so it suits the cat who scratches the rug or the carpet rather than the sofa arm; a cat who stretches up the sofa arm wants a post as well, and the roof will still get used.
How long will it last?
As long as a cardboard scratcher lasts, which depends on the cat: months with a keen scratcher, longer with a lazy one. The roof frays, then goes through, and that is the product working, not failing. The felt plates and the screws outlast the cardboard.
Is it Small or Medium?
One size exists; you may see it called Small or Medium, and it is the same house. What matters is the measurement: 39.5 x 28.5 x 24 cm, one cat curled under about 35 cm, and a kitten who grows into it rather than out of it.
How do I clean it?
Vacuum the roof and the shreds round it weekly, run a lint roller over the felt, and use a damp cloth on marks on the felt only. Never wet the cardboard; it swells and the roof goes soft. If she is sick in it, the body is the consumable part, which is the honest answer, and the felt plates wipe clean.
My cat scratches the sofa. Will this stop her?
It helps most when it stands next to the sofa, because she scratches where she is, not where the scratcher is. A flat cardboard roof is what a rug scratcher wants; a cat who stretches up the sofa arm also wants something vertical, and the Scratch Me Happy post beside this box covers both. Trim her claws every couple of weeks and the sofa recovers faster than you expect.
What if it arrives damaged or a screw is loose?
Email hello@purrz.com within 7 days of delivery with a photo and your order number; faulty, damaged or incorrect items are covered and we pay the return shipping when the error is ours. A screw that will not tighten is a fault, not a feature; do not give it to her until every screw sits flush.
Part of the Ask A Vet ecosystem
Scratching less, hiding more, or off her food? Ask a vet.
PURRZ™ is the cat product arm of Ask A Vet, Dr Duncan Houston's animal health platform. Track your cat's weight, vaccinations and symptoms, set worming and flea reminders, and chat with a certified vet when something is not right.




















